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SEA Secretariat Team

The Sustainable Energy Association team are well versed in the policy and regulation that impacts upon the sustainable energy sector. With a wealth of industry experience, they bring a passion for sustainability to the policy development process. They apply careful analysis of the facts and figures before formulating credible and innovative policy solutions in collaboration with our members.

  • Lesley Rudd

    Lesley Rudd on LinkedIn


    As Chief Executive of the Sustainable Energy Association Lesley draws on 30 years in the energy industry. She has worked on a range of energy policy developments across the whole energy chain from upstream to downstream and in a number of countries. Lesley has a track record of developing policy, campaigning and influencing to deliver change and grow markets. Her business knowledge has been acquired by working in a variety of roles including commercial, finance, business development, public affairs and communications.

    Lesley’s current focus is on the development of policy to decarbonise heating by growing the market for energy efficiency and low carbon heat. Her commercial background together with her experience of working with governments and regulators to shape energy policy give Lesley an understanding and focus on developing practical policy solutions. Lesley is a Fellow of the Energy Institute, a qualified accountant (CIMA), a member of CIPR and has a degree in Business Studies.

  • Ron Bailey
    Head of Parliamentary Affairs

    Ron is leading the Campaign to bring all homes up to EPC band C by 2035 and is now working closely with Sir David Amess to introduce the Domestic Properties Bill.

    Ron Bailey has been responsible for over 20 successful Private Member’s Bill campaigns and numerous amendments  to government  legislation. In particular he was responsible for achieving the 5% VAT rate on energy saving materials and on microgeneration technologies; for the legislation that led to both microgeneration strategies and for leading  the campaigns that prevented the repeal of the Planning and Energy Act 2008 (which allows councils to set higher energy efficiency standards than those required by Building Regulations) and the Home Energy Conservation Act 1995 (which requires councils to set energy efficiency objectives).


  • Samantha Crichton
    Policy Advisor

    Samantha Crichton on LinkedIn

    Samantha is a Policy Advisor at the Sustainable Energy Association (SEA). She uses her knowledge of energy efficiency, heat and building policy to advise and support SEA members and also to inform policy development more widely. Sam is the author of Energy Efficiency – A Policy Pathway for the able to pay a document which continues to inform the development of energy efficiency policy. Sam is an expert in the Energy Company Obligation (ECO) and has recently led the organisation of and participated in two large (100+) workshops hosted by the SEA and the Department of Business Energy and Industrial Strategy to drive innovation in ECO.

    Sam has an BSc (Hons) in Environment, Economics, and Ecology from the University of York accredited by the Institute of Environmental Sciences. Whilst working at the SEA Sam has established excellent relationships with policy makers, local authorities and leading industry players and this together with her academic background has enabled her to become an important contributor to energy efficiency policy development.

  • Jess Ralston
    Policy Advisor

    Jess Ralston on LinkedIn

    As a Policy Advisor for the Sustainable Energy Association, Jess conducts extensive research and develops content for SEA policy pathway papers and member meetings. She represents SEA member’s views at external meetings and events, helping to facilitate and participate in large (100+ attendee) workshops and regularly works on Government consultation responses within the energy field. This gives her good breadth and depth of knowledge in the political environment surrounding energy, including heat strategy, energy efficiency and building policy and delivery.

    Jess holds a BSc (Hons) in Geological Sciences from the University of Leeds and a MSc in Oceanography from the University of Southampton, which are accredited by the Geological Society of London and the Institute of Marine Engineering, Science and Technology (IMarEST) respectively.

  • Robert Honeyman
    Policy Advisor

    Robert Honeyman on LinkedIn

    Robert provides techno-economic analysis on all policy areas including cost-effective reforms of the RHI, the SEA’s response to the feed-in-tariff consultation and analysis of policy ideas for developing the energy efficiency market.

    Whilst completing his MSc, Robert conducted research which looked at the applications of Behavioural Science and Economics to energy efficiency policy. His research involved the running of a randomised control field trial, data collection, analysis and report writing. Rob applies the valuable skills developed whilst undertaking this research to his role at SEA.

    Robert holds an MSc in Environmental Economics with Climate Change and a BSc in Environmental Policy with Economics from London School of Economics and Political Science.

  • Sandra Morris
    Team Project Co-Ordinator

    Sandra takes responsibility for the smooth running of the office whilst providing project and administrative support and managing many of the companies’ meetings and events.

    Sandra joined SEA in 2011 as the office manager, having previously worked for over fourteen years as an assistant-office manager and then office manager for a UK based German automotive consultancy.

    Born and educated in the Netherlands, she obtained an Economics/Linguistic bachelor’s degree at the H.E.S. in Rotterdam.


  • Eva Mitchell
    Finance Manager


  • Laura Blaj
    Communications Officer

    Laura Blaj on LinkedIn

    Laura  has an active engagement with both traditional and new media outlets allowing the SEA to deliver campaign messages to a wide stakeholder base.

    Her main priority is to streamline internal and member communications as well as increase awareness of SEA services. She is responsible for managing and coordinating the implementation of comprehensive marketing and PR initiatives in several capacities.

    Laura has a wide background of events, marketing and project management and has successfully supported and managed campaigns and programmes for UK Trade & Investment and other organisations. She also holds a degree in Events Management from University of Birmingham and several academic qualifications in creative industries.

  • Tawia Mensah-Fawzy
    Office Administrator