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SEA Secretariat Team

The Sustainable Energy Association team are well versed in the policy and regulation that impacts upon the Sustainable Energy Sector. With a wealth of industry experience, they bring a passion for sustainability to the policy development process. They apply careful analysis of the facts and figures before formulating credible and innovative policy solutions in collaboration with our members.

  • Lesley Rudd

    Lesley Rudd on LinkedIn


    As Chief Executive of the Sustainable Energy Association, Lesley draws on 30 years in the energy industry. She has worked on a range of energy policy issues, across the whole energy chain from upstream to downstream and in a number of countries. Positions Lesley has held include; Government and Stakeholder Relations Manager,  Trading Manager, Commercial Manager,  and Communications Manager at BG Group; Public Affairs Manager at Microgen; and  Commercial Negotiator, Commercial Manger and Audit Manager at British Gas . Lesley’s commercial background together with her experience of working with regulators and governments to shape energy policy, gives her an understanding and focus on developing practical policy solutions. She has a track record in leading successful campaigns for policy and regularity changes.

    Lesley has a degree in Business Studies with Politics, is an Accountant (CIMA accredited) and is a member of CIPR.

  • Ron Bailey
    Head of Parliamentary Affairs

    Ron is leading the Campaign to bring all homes up to EPC band C by 2035 and is now working closely with Sir David Amess to introduce the Domestic Properties Bill.

    Ron Bailey has been responsible for over 20 successful Private Member’s Bill campaigns and numerous amendments  to government  legislation. In particular he was responsible for achieving the 5% VAT rate on energy saving materials and on microgeneration technologies; for the legislation that led to both microgeneration strategies and for leading  the campaigns that prevented the repeal of the Planning and Energy Act 2008 (which allows councils to set higher energy efficiency standards than those required by Building Regulations) and the Home Energy Conservation Act 1995 (which requires councils to set energy efficiency objectives).


  • Samantha Crichton
    Policy Advisor

    Samantha Crichton on LinkedIn

    Samantha specialises in policy related to energy efficiency and heat and also focuses on the social housing and new build sectors via the SEA Building Policy and Delivery Working Group.

    She has a BSc (Hons) in Environment, Economics, and Ecology from the University of York accredited by the Institute of Environmental Sciences. Her thesis looked into the opportunities and barriers small and medium enterprises in the UK face when entering the green economy. Throughout her degree she was exposed to a range of interdisciplinary subject areas including renewable energy technology, environmental politics, policy and economics.

  • Jessica Ralston
    Policy Advisor

    Jessica Ralston on LinkedIn

    As a Policy Advisor for the Sustainable Energy Association, Jessica is developing content and conducting research for SEA meetings and reports. This gives her good breadth and depth of knowledge in the political environment surrounding energy.

    Jess holds a BSc (Hons) in Geological Sciences from the University of Leeds and a MSc in Oceanography from the University of Southampton, which are accredited by the Geological Society of London and the Institute of Marine Engineering, Science and Technology (IMarEST) respectively.


  • Robert Honeyman
    Policy Adviser

    Robert Honeyman on LinkedIn

    Robert provides techno-economic analysis on all policy areas including cost-effective reforms of the RHI, the SEA’s response to the feed-in-tariff consultation and analysis of policy ideas for developing the energy efficiency market.

    Whilst completing his MSc, Robert conducted research which looked at the applications of Behavioural Science and Economics to energy efficiency policy. His research involved the running of a randomised control field trial, data collection, analysis and report writing. Rob applies the valuable skills developed whilst undertaking this research to his role at SEA.

    Robert holds an MSc in Environmental Economics with Climate Change and a BSc in Environmental Policy with Economics from London School of Economics and Political Science.

  • Sandra Morris
    Team Project Co-Ordinator

    Sandra takes responsibility for the smooth running of the office whilst providing project and administrative support and managing many of the companies’ meetings and events.

    Sandra joined SEA in 2011 as the office manager, having previously worked for over fourteen years as an assistant-office manager and then office manager for a UK based German automotive consultancy.

    Born and educated in the Netherlands, she obtained an Economics/Linguistic bachelor’s degree at the H.E.S. in Rotterdam.


  • Alex Bather
    Finance Manager

    Alex  is responsible for managing SEA’s finance and business administration. She brings a wealth of experience to ensure sound financial health of the business.

    Alex holds an MEng in Engineering, Manufacture & Management from the University of Manchester, and later qualified as a Chartered Accountant whilst working for Ernst & Young.  More recently, she held several senior international finance positions within Cadbury PLC.

    Alex is also a Trustee and Treasurer for Precious Sisters, a charity providing secondary schooling to girls from deprived backgrounds in Kenya.

  • Laura Blaj
    Communications Officer

    Laura Blaj on LinkedIn

    Laura  has an active engagement with both traditional and new media outlets allowing the SEA to deliver campaign messages to a wide stakeholder base.

    Her main priority is to streamline internal and member communications as well as increase awareness of SEA services. She is responsible for managing and coordinating the implementation of comprehensive marketing and PR initiatives in several capacities.

    Laura has a wide background of events, marketing and project management and has successfully supported and managed campaigns and programmes for UK Trade & Investment and other organisations. She also holds a degree in Events Management from University of Birmingham and several academic qualifications in creative industries.

  • Pat Webster
    Office Administrator

    Pat’s role is to assist in the smooth running of the office, ordering supplies, updating company databases and generally assisting in all aspects of administration work.

    Pat’s background is mainly secretarial and she worked for 12 years as PA to the managing director of a land development company.