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SEA Secretariat Team

The Sustainable Energy Association team are well versed in the policy and regulation that impacts upon the sustainable energy sector. With a wealth of industry experience, they bring a passion for sustainability to the policy development process. They apply careful analysis of the facts and figures before formulating credible and innovative policy solutions in collaboration with our members.

  • Richard Best, Baron Best
    President of the Association

    Lord Best sits as an independent crossbencher in the House of Lords. He is Chair of the All Party Parliamentary Group on Housing and Care for Older People. He led the Joseph Rowntree Foundation and Joseph Rowntree Housing Trust and has served as Director of the British Churches Housing Trust and Director of the National Housing Federation. Lord Best was Chair of Hanover Housing Association from 2006 to 2015 and President of the Local Government Association from 2007 to 2016. He also chaired the Council of The Property Ombudsman between 2009 and 2017. He has successfully piloted four Private Members Bills through the House of Lords, most recently the Homelessness Reduction Act 2017.

  • Jade Lewis - SEA

    Jade Lewis

    Jade Lewis on LinkedIn


    As Chief Executive of the Sustainable Energy Association Jade brings with her over 25 years of experience working in various roles in the construction product sector spanning technical sales, operations, quality management, R&D, and project leadership.

    For the last 10 years, she previously worked in Advocacy for Saint-Gobain UK and Ireland. As Director of Advocacy, she has built collaboration with the industry and government organisations to help inform the policymaking process.  Jade’s efforts in engaging with policymakers has been dedicated to driving improvement in the performance of buildings to enhance the wellbeing of occupants and minimise the long-term impact of our built environment on the planet.

    Jade is also active in the Construction Leadership Council’s Innovation in Buildings workstream where she is helping to drive the uptake of smart construction in the house building industry.

  • Ron Bailey

    Ron Bailey
    Head of Parliamentary Affairs

    Ron is leading the Campaign to bring all homes up to EPC band C by 2035 and is now working closely with Sir David Amess to introduce the Domestic Properties Bill.

    Ron Bailey has been responsible for over 20 successful Private Member’s Bill campaigns and numerous amendments  to government  legislation. In particular he was responsible for achieving the 5% VAT rate on energy saving materials and on microgeneration technologies; for the legislation that led to both microgeneration strategies and for leading  the campaigns that prevented the repeal of the Planning and Energy Act 2008 (which allows councils to set higher energy efficiency standards than those required by Building Regulations) and the Home Energy Conservation Act 1995 (which requires councils to set energy efficiency objectives).


  • Hannah Schmidt
    Policy Advisor

    Hannah Schmidt on LinkedIn

    Hannah is a Policy Advisor at the Sustainable Energy Association (SEA) supporting the team in developing consultation responses, carrying out research and writing policy papers to champion the views of the SEA. Hannah engages in policy debates, attending industry events and collaborating with members and policy makers to help achieve net zero buildings that are fit for the future.

    Hannah has previously worked on energy efficiency delivering key research for government, providing thought leadership and presenting key findings on analysis for government departments including the Department for Business Energy and Industrial Strategy (BEIS). Hannah also has experience of managing the Biomass Suppliers List (BSL), helping to accredit biomass suppliers in order to be eligible for Renewable Heat Incentive (RHI) payments.

    Hannah attended the University of Manchester where she studied Politics, Philosophy and Economics (PPE), then worked as a Technology Consultant for a recruitment firm in Manchester before moving to London for a role with Gemserv as an Energy Analyst in the Low Carbon Team. Hannah’s passion to transform our society to operate a low carbon, net zero economy blossomed in 2019 when she travelled to China, India, Japan and Vietnam. She became aware of the scale of change required to cease harming the environment, which must start with developed countries. Hannah is highly motivated by thisand looks forward to confronting the barriers to net zero as she develops in her role with the SEA.

  • Samantha Crichton
    Policy Advisor

    Samantha Crichton on LinkedIn

    Samantha is a Policy Advisor at the Sustainable Energy Association (SEA). She uses her knowledge of energy efficiency, heat and building policy to advise and support SEA members and also to inform policy development more widely. Sam is the author of Energy Efficiency – A Policy Pathway for the able to pay a document which continues to inform the development of energy efficiency policy. Sam is an expert in the Energy Company Obligation (ECO) and has recently led the organisation of and participated in two large (100+) workshops hosted by the SEA and the Department of Business Energy and Industrial Strategy to drive innovation in ECO.

    Sam has an BSc (Hons) in Environment, Economics, and Ecology from the University of York accredited by the Institute of Environmental Sciences. Whilst working at the SEA Sam has established excellent relationships with policy makers, local authorities and leading industry players and this together with her academic background has enabled her to become an important contributor to energy efficiency policy development.

    Sam has also been appointed as a Young Board Member of the Sustainable Housing Action Partnership (SHAP).

  • Robert Honeyman
    Policy Advisor

    Robert Honeyman on LinkedIn

    Robert provides techno-economic analysis on all policy areas including cost-effective reforms of the RHI, the SEA’s response to the feed-in-tariff consultation and analysis of policy ideas for developing the energy efficiency market.

    Whilst completing his MSc, Robert conducted research which looked at the applications of Behavioural Science and Economics to energy efficiency policy. His research involved the running of a randomised control field trial, data collection, analysis and report writing. Rob applies the valuable skills developed whilst undertaking this research to his role at SEA.

    Robert holds an MSc in Environmental Economics with Climate Change and a BSc in Environmental Policy with Economics from London School of Economics and Political Science.

  • Sandra Morris
    Team Project Co-Ordinator

    Sandra Morris on LinkedIn

    Sandra supports the smooth running of the office, managing  the organisation of many of the company’s numerous meetings and events, whilst providing project and specialised administrative support to Ecuity and the Sustainable Energy Association (SEA).

    She has extensive experience in bringing together a wide range of stakeholders from across the energy sector for parliamentary receptions, industry round tables, project meetings and working group events. Her communication, organisational and event management skills are second to none.  

    Working closely with the SEA team, Sandra is also responsible for the CEO’s diary and logistics management. In addition, she provides onboarding support for new members and support for SEA projects such as the current EPC campaign. 

    Sandra joined Ecuity as the Office Manager in 2011 having previously worked as Office Manager for a UK based German automotive consultancy, where she worked for a period of 14 years.  

    Born and educated in the Netherlands, she obtained a degree in Economics and Linguistics at the H.E.S in Rotterdam and is fluent in Dutch, English, German and French. 


  • Laura Blaj
    Communications Officer

    Laura Blaj on LinkedIn

    Laura  has an active engagement with both traditional and new media outlets allowing the SEA to deliver campaign messages to a wide stakeholder base.

    Her main priority is to streamline internal and member communications as well as increase awareness of SEA services. She is responsible for managing and coordinating the implementation of comprehensive marketing and PR initiatives in several capacities.

    Laura has a wide background of events, marketing and project management and has successfully supported and managed campaigns and programmes for UK Trade & Investment and other organisations. She also holds a degree in Events Management from University of Birmingham and several academic qualifications in creative industries.